| SEO Technology Services | | | | | Further Information |  Privacy Notice
Terms & Conditions
Useful Links
Link To SEO Technology
Site Map | | | SEO copywriting  | High Quality SEO Copywriting is an often overlooked or misinterpreted aspect of search engine optimisation, with most industry professionals merely boring their prospective clients to tears with meaningless jargon concerning keyword densities, percentages and search term stuffing before proceeding to write text content solely for the benefit of search engine spiders.
Whilst the proportion of targeted search terms in any piece of online editorial is undoubtedly important it is also necessary to consider the human visitors to your site; to inform them and hold their attention.
Read More | | | | Web hosting information | The quality of your web space is a major factor in your site’s success or failure.
Without sufficient uptime guarantees search engine spiders may miss your site altogether, whilst slow web space leads to a poor user experience.
All SEO Technology web hosting packages provide fast access and are backed by comprehensive uptime guarantees.
Read More | | | | Link popularity | Link popularity is one measure of your site's standing on the internet by referencing the number of other sites with links to yours.
Incoming links from quality, web sites, relevant to your chosen topic are seen as an endorsement of your site's importance and increase your site's chances of obtaining high search engine placements.
Read More | | | | SEM information | Any action designed to increase a web site’s exposure in the web’s search engines can be described as SEM (Search Engine Marketing).
In this, as in other facets of the industry, many SEO companies will concentrate solely on increased visitor flow, without paying any real attention to sales conversion rates.
Read More | | | | Internet promotion | With the vast number of possible internet promotion options, knowing where to start can be difficult sometimes.
Quite aside from the accepted forms of site promotion, such as search engine marketing and link building, there is a host of other ‘real world’ and ‘virtual’ options which can substantially boost your site’s visitor numbers.
Read More | | | | | | | | | | | |  | Welcome To The Home Of SEO Technology | Why W3C Compliance is important How does meeting the World Wide Web Consortium's standards benefit you? The term 'W3C Compliance' is slowly becoming a buzzword within the web promotion industry without the term's meaning actually being explained to online business owners and less experienced webmasters in Cyprus, the UK and elsewhere, many of whom are still unsure as to what exactly W3C even is. What is it and how does it affect my site? The World Wide Web Consortium (W3C) was established in 1994 to create a universally accepted set of standards by which web sites and pages should be coded and structured. All standards laid down by the Consortium are founded upon ‘correct’ coding of HTML (Hyper Text Markup Language) and other accepted internet programming languages. It is important to remember that webmasters are not forced to adhere to the given standards, since web browsers such as Internet Explorer™, Firefox, Opera™, etc are able to display web pages correctly even if these are coded poorly. There are nonetheless a large number of good reasons why W3C compliance should be implemented in the creation of sites by conscientious designers, and online business owners: - Full compliance removes the barriers which may otherwise prevent your site from being indexed properly by the major search engines.
A poorly coded site will oftentimes confuse search engine spiders attempting to index its content and may ultimately result in search engines downgrading the relevance of a site for any given topic or, worse still, being unable to index it altogether.
W3C compliance ensures that search engine spiders are able to follow a coherent path and index the text content of your site in a coherent and logical manner. - It also ensures the functionality of your web site across a range of platforms. A growing number of 'surfers' are accessing the internet through PDA computers and mobile phones. Compliant sites will retain their functionality on these devices, where non-compliant sites may well suffer severe errors or be completely inaccessible.
- Furthermore, full compliance will also prevent browser errors.
These days, most sites are designed with Microsoft's Internet Explorer in mind and as such, will function perfectly when viewed with this particular browser.
Recent times however have seen a substantial increase in the number of surfers using alternative browsers such as Mozilla's Firefox, Opera and others to view web sites.
Poor coding standards can sometimes lead to on-screen errors such as graphics shift or text overlap on these alternative products, thus severely reducing a site's appeal.
W3C compliance will ensure that a site retains its looks and functionality regardless of browser software, colour-depth or screen resolution of the viewer's computer. - Last but by no means least; accessibility for the disabled.
Although the near future will see the implementation of laws across the European Union making it mandatory for web sites to comply with disability access standards, this particular facet of web development is still being ignored by the vast majority of industry professionals both in Cyprus and elsewhere.
By ensuring that your site is fully compliant with the W3C's standards and guidelines you are also guaranteeing accessibility through screen-readers, text-only browsers and other disability orientated browser media. To find out how adhering to the given standards can help your search engine optimisation campaign and how we can help you to make your site W3C compliant, please click here.
| | SEO Technology works hard to make search engine optimisation the best you can buy
| | |
