Why W3C Compliance or W3CC is important

The overall importance of complying with W3C standards

The World Wide Web Consortium was founded in 1994 to establish the overall standards for the future development of the internet.
Now, some twelve years later, the Consortium comprises of over 400 members, including the likes of Google, Yahoo, Microsoft, Apple and IBM and has set down over 90 separate standards covering every aspect of internet development.

The Consortium’s self-stated mission is this:
To lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web.

It is a sad fact however that all too many web designers and other internet professionals are still either unaware of the World Wide Web Consortium’s existence or showing a blatant disregard for its standards when the importance of W3C compliance should be self explanatory by one simple look at its membership list (Click here for details).

With companies such as Google, Yahoo and Microsoft taking an active role in the development of the internet’s current and future standards, any web based business which does not comply with W3C standards is simply making life difficult for its own commercial web site(s), if not sabotaging its long-term prospects altogether.

When a search engine spider arrives at any given site for indexing, it effectively reads each page’s code, analyses its editorial content and classifies this according to topic, perceived relevance and a number of other factors.
Poorly structured and non-compliant code can prove to be a major hindrance to this process and often leads to misclassification, failed indexing or even non-inclusion of a site’s content, thus keeping that site from reaching its true potential in the search engine’s natural listings.

As an online business owner, you want your web site to be the productive, profitable commercial tool you envisioned when it was first constructed.
Whilst W3C compliance is not the ‘be all and end all’ of your site’s journey towards search engine success, there can be no doubt that without it your business faces an extra set of hurdles it will find hard to overcome.

We cannot overemphasise the importance of adhering to W3C standards since these play an active role not only in how a site is indexed by the major search engines, but also in how it is perceived by them.

SEO Technology not only ensure full compliance with the World Wide Web Consortium’s standards in all web design contracts undertaken by us, we also specialise in ‘cleaning’ the code of existing web sites to bring them in line with the W3C’s given benchmarks.
In this way, we are able to remove major obstacles between your site and high natural search engine rankings and pave the road for your company’s long-term success.

There is no need to simply take our word for it; visit www.w3.org for further information about the World Wide Web Consortium and its ongoing efforts to lead the internet to its true potential.

If you would like more information about W3C compliance for your site, would like to discuss your requirements with one of our experienced staff or would like a concise quote, please do not hesitate to contact us.