| SEO Technology Services | | | | | Further Information |  Privacy Notice
Terms & Conditions
Useful Links
Link To SEO Technology
Site Map | | | SEO copywriting  | High Quality SEO Copywriting is an often overlooked or misinterpreted aspect of search engine optimisation, with most industry professionals merely boring their prospective clients to tears with meaningless jargon concerning keyword densities, percentages and search term stuffing before proceeding to write text content solely for the benefit of search engine spiders.
Whilst the proportion of targeted search terms in any piece of online editorial is undoubtedly important it is also necessary to consider the human visitors to your site; to inform them and hold their attention.
Read More | | | | Web hosting information | The quality of your web space is a major factor in your site’s success or failure.
Without sufficient uptime guarantees search engine spiders may miss your site altogether, whilst slow web space leads to a poor user experience.
All SEO Technology web hosting packages provide fast access and are backed by comprehensive uptime guarantees.
Read More | | | | Link popularity | Link popularity is one measure of your site's standing on the internet by referencing the number of other sites with links to yours.
Incoming links from quality, web sites, relevant to your chosen topic are seen as an endorsement of your site's importance and increase your site's chances of obtaining high search engine placements.
Read More | | | | SEM information | Any action designed to increase a web site’s exposure in the web’s search engines can be described as SEM (Search Engine Marketing).
In this, as in other facets of the industry, many SEO companies will concentrate solely on increased visitor flow, without paying any real attention to sales conversion rates.
Read More | | | | Internet promotion | With the vast number of possible internet promotion options, knowing where to start can be difficult sometimes.
Quite aside from the accepted forms of site promotion, such as search engine marketing and link building, there is a host of other ‘real world’ and ‘virtual’ options which can substantially boost your site’s visitor numbers.
Read More | | | | | | | | | | | |  | Ethical Search Engine Methods | What is 'Ethical SEO'? Unethical vs. ethical search engine optimisation methods
In a world of differing approaches to search engine optimisation, how do the major search providers differentiate between the good, the bad and the downright ugly?
Ethical Search Engine MethodsWe will use two hypothetical sites to illustrate, but first.
Before reading the following article, you may wish to inform yourself about the accepted SEO Code of Conduct; please click here for more.
Honest Search Engine Optimisation versus the dishonest approach; a short example of the differences.
'Site X' and 'Site Y' are both in the business of selling barbecues in Cyprus.
Site X features a comprehensive listing of its product range as well as and a number of articles comparing various designs, maintenance & cleaning tips, a range of recipes and general information which is useful to visitors engaging in this most popular of summer activities.
Whilst Site Y features the same comprehensive product listings, it lacks Site X's in-depth information for its visitors.
So, from the major search engine's point of view Site X contains far more relevant information for the search term 'Barbecue Sales in Cyprus' than Site Y.
As a result, the search engine assigns Site X a far higher position for this search term than Site Y so when a web surfer searches for 'Barbecue Sales in Cyprus' Site X is shown immediately since it contains a host of highly relevant content, whereas Site Y is nowhere to be seen since it contains little in the way of important content.
Realising that there is a problem with search rankings; Site Y contracts a search engine optimisation company who proceeds to implement a campaign of 'black hat' methods to fool the search engine spiders into considering Site Y to be far more relevant to the search term 'Barbecue Sales in Cyprus' than it actually is.
A short while later Site Y actually begins to rank higher than Site X for the term in question. It should be noted that this type of success is never long-lived and will always be subject to severe penalties once search engine technology catches up with the methods employed.
At this stage, the search engine is returning lower quality sites when the term 'Barbecue sales in Cyprus' is searched for and visitors are beginning to migrate to other providers since the results they are being served are unsatisfactory.
Since this type of scenario represents an active threat to the search engine's popularity, its research and development staff will now try to locate the cause of the inaccurate listings and implement severe penalties against the offending sites. This is the main cause behind the search engine algorithm changes so bewailed by the less morally inclined element of the search engine optimisation industry.
| | Ethical Search Engine Methods
| | |
