Methods of internet promotion
Many marketers fail to adapt to the changing nature of commerce on the web
With the vast number of possible internet promotion options, knowing where to start can be difficult sometimes.
Quite aside from the accepted forms of site promotion, such as search engine marketing and link building, there is a host of other ‘real world’ and ‘virtual’ options which can substantially boost your site’s visitor numbers.
The ‘virtual’ aspect of web site promotion - Search Engine Promotion
- Link Building
- Viral Web Marketing
- Subscription Services
- Web Site Promotion in the real world
Search engine promotion Since the vast majority of surfers use search engines to find products and services on the internet, this is quite simply the first and foremost aspect of internet promotion any webmaster or online business owner needs to consider for the ongoing success of their web site.
When considering the fierce competition between commercial sites these days, it is essential that your site be as compliant with the accepted standards of the World Wide Web Consortium and the guidelines of the three major search engines (Google, MSN & Yahoo).
Furthermore, search engines place great value on unique, authoritative text content about the site’s chosen topic. You may wish to consult our
SEO Copywriting section for information about site content.
Combined with well written content, properly implemented,
ethical search engine optimisation methods will provide a significant boost to your site’s search engine performance.
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Link building This is another important aspect of internet promotion for two reasons.
Firstly, high quality incoming links by sites which are relevant to your chosen topic or industry are seen as an endorsement of your site by the major search engines.
Secondly because, if a
link building campaign is carried out properly, the incoming links will serve as a valuable source of pre-qualified visitor traffic to your site.
The watchword with any linking strategy is quality, since search engines will asses the relevancy of any incoming links to your site.
More information about this may be found in our
Link Building pages.
Viral Web Marketing Whilst its name may infer some shady practices, viral web marketing is in fact 100% ethical, whilst also being highly effective.
Essentially, the concept behind viral marketing is to create a set of self-replicating marketing messages encouraging recipients and users to take advantage of your product or service.
One classic example of viral marketing are the many free web mail services (GMail, Hotmail, Yahoo! Mail, etc.) where each message sent through these services will carry a footer encouraging the recipient to sign up for a free account.
Another approach to this strategy is the writing of authoritative articles on an aspect of your site’s topic and releasing these for repeat publication, including a descriptive link to your site.
If the article is properly written and republished a number of times, its effect will increase the link popularity of your site whilst spreading your marketing message again and again.
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Subscription services No internet promotion strategy would be complete without subscription services, such as competitions, discount coupons or even free gifts, depending on your industry.
Whether it be the promise of a discount or the chance of winning a prize, priority must be given to enticing the visitor to join your subscriber list.
Once they have done so, you can then begin to build a lasting relationship with them through regular monthly newsletters and updates.
If you keep your subscribers informed about your product or service in an informative and entertaining way, you will gradually build their trust in your company and your services, eventually converting them from subscribers into paying customers.
You can find out more about the ‘real world’ aspects of web site promotion by
clicking here. 
