Effective Keyword Analysis
In-depth market research for the online business arena
Just as W3C compliance and capable
SEO copywriting are integral parts of successful search engine optimisation, so too is keyword analysis.
After all, unless you know what specific search terms prospective clients are typing into search engines to find your product or service, how can you even begin target a promotion campaign properly.
If you are selling caviar online, what good is it to optimise your content for the term ‘Sevruga Caviar’ if this receives a handful of searches each month, whereas ‘Beluga Caviar’ receives thousands?
The real trick is knowing which search terms to target, and then of course knowing how to target them.
Getting the ‘right’ top 10 search engine rankings Whilst some sites with top 10 search engine placements will receive an ever growing stream of visitors and clients, others with ‘similar’ top 10 rankings receive little or no traffic to the lasting frustration of the webmaster or business owner.
Why is this? The answer is simple; comprehensive keyword analysis and ethical
search engine optimisation.
Webmasters who do their homework, so to speak, by analysing which search terms receive a worthwhile amount of traffic are able to optimise the content of their sites accordingly and obtain not only page one placements, but ‘effective’ page one placements.
The fact is and remains that many webmasters and
SEO companies will optimise sites without actually checking the value of the existing keywords used in their content.
The SEO Technology difference Our keyword analysis procedures are based on ‘live’ search engine query statistics which provide a full overview of any chosen market sector’s most (and least) productive keywords and phrases.
In this manner, we are able to establish a comprehensive set of keywords to produce the optimum results for your web site.
What can we do for you today? Our keyword analysis programmes will provide you with the following:
- A keyword list
containing the most popular search terms relating to your specific market sector. - A list of recommended misspellings
Some people are naturally better at spelling than others and not all search engine queries relating to your product or service will necessarily be spelled correctly; in fact you may be surprised by the amount of misspelled queries made each and every day. - A comprehensive set of copywriting recommendations
As we point out in our SEO Copywriting section, ‘Content is King’.
Without well written content relating to your chosen keywords and phrases, your site stands little chance of attaining the desired search engine rankings.
We therefore provide you with a list of recommendations to optimise your site’s content. - Meta Tag optimisation
We will restructure your site’s meta tags to provide optimum benefits for your chosen keywords and phrases.
As you can see, comprehensive keyword analysis is of prime importance to the long-term success of any search engine optimisation campaign since, without it your site is more prone to gain less productive search engine rankings.
Contact our experts today to find out how our keyword services can benefit your site as part of our ethical SEO campaigns.
Keyword Analysis matters; a few facts - Upwards of eighty percent of all visitors brought to web sites through search engines is derived from page 1 listings.
Unlike years ago, web searchers no longer have the patience to browse through twenty or thirty pages of results to get the information they need.
If page one does not yield the necessary results, the visitor will merely refine his search term browse through the top ten for this term.
In-depth keyword analysis identifies the most productive key-phrases for your particular industry and enables you to specifically optimise your site to target these very phrases to the maximum possible effect. - Targeting your site’s content properly is nigh on impossible without the relevant statistics
Getting the most relevant search statistics for your industry is vital to the long-term promotion of your web site, since without these you have no idea which key-phrases to target when writing new copy for your site. - Google, MSN & Yahoo are by far the three most important search engines on the web.
Collectively, these search engines provide well over ninety percent of all search engine traffic worldwide.
Consequently, any keyword analysis based on other search engine’s figures will not provide an accurate picture of search patterns with these major providers.
Similarly, unless you specifically know what the requirements and preferences of these three search engines are, you cannot begin to optimise your site efficiently.
