Link Popularity & Ethical Link Building
It pays to be careful about the company your site keeps
Link popularity is one measure of your site's standing on the internet by referencing the number of other sites with links to yours.
Incoming links from quality, web sites, relevant to your chosen topic are seen as an endorsement of your site's importance and increase your site's chances of obtaining high search engine placements.
But remember: Quality rather than Quantity At this point in time, popular myth still holds on to the belief that vast numbers of inbound links will inadvertently improve a site's rankings with the search engines.
This has led to 'free for all' linking and 'link farming' becoming an increasingly used method of attaining a large number of irrelevant incoming links to any particular web site within a short space of time.
Search engines however, have become wise to what is effectively 'irrelevant' or 'spam' link building and can easily distinguish this from relevant links.
In fact, large numbers of irrelevant links now draw heavy ranking penalties from the major search engines.
SEO Technology both in Cyprus and the UK is acutely aware that there is no such thing as a shortcut for obtaining quality links. Each link we choose for our client's web sites is subjected to close analysis, according to its relevance, its Google PR and a number of other criteria.
With search engines developing ever tighter quality guidelines it definitely does not pay to take chances with your site's link popularity rating.
What constitutes a quality link? Two of the main conditions determining a 'quality' link to your site are 'Relevance' and 'Page Rank'.
Relevance simply means that the link has to be placed on a page within a site with a topic which is related to that of your own site.
For instance, if your site is about Cyprus hotels, an incoming link from a DIY store would be seen as utterly irrelevant, whereas a link from a guest house, pub or holiday site would be deemed to have a bearing on your chosen topic.
Page Rank (PR) is Google's scale of assessing a web site's perceived importance on the web.
This should not be confused with a site's actual rankings in the search engines, since lower PR sites are quite capable of achieving rankings similar to their higher PR equivalents if they contain superior content about a particular key-phrase.
PR is assigned according to the quality of a page's content, the amount of high-quality links to that page and a number of other factors such as the page's code-base.
If your browser has the Google Toolbar installed, this will show you the Page Rank of any web page you visit.
In any case, if a page which is linking to your site scores well on these factors, it will be counted as a valuable incoming link and an endorsement of the quality of your content.
If it does not meet these standards, it will be considered useless or in the worst case scenario, detrimental.
Building a substantial number of high quality links requires tremendous experience, dedication and attention to detail.
For this reason, you require the services of our trained professionals to hand-pick the very best incoming links for your site.
How does SEO Technology hand-pick the best links for me? From a purely promotional aspect, search engines place a high value on relevant incoming links, since these are effectively an endorsement of the site by its own peer group.
Our services ensure the maximum benefit for you in the following ways:
- A comprehensive Reciprocal Link Building Plan:
This is a tried and tested method, universally accepted as a means of raising a site's exposure on the internet and increasing your standing with the major search engines.
It basically involves your site giving an outgoing link to every site which agrees to give you an inbound one. - A high-powered Inbound Link Building Plan:
One way inbound links without reciprocation are given maximum priority by search engines, since they are seen as testimony of your site's importance.
Through our hand-picked link building strategy this plan ensures maximum promotional results.
As previously mentioned, every prospective link to our client's sites is subjected to strict quality control procedures according to its own, individual merit.
Furthermore, all contracts are carried out in strict accordance with the 'Yahoo Site Guidelines' and the 'Google Webmaster Guidelines'.
SEO Technology - More than mere link building One aspect often overlooked by link building companies is the fact that in addition to improved search engine placement a properly targeted link building plan will also provide your site with an additional stream of prospective clients through your site's inbound link network.
Contact us today to find out how we can help your site attain its true potential.
