Search Engine Algorithm Changes

the sworn enemy of SEO, or just another lame excuse?

'Search Engine Algorithm Change' is probably one of the most common buzzwords used to excuse poor site performance, but is the algorithm change really the arch nemesis of SEO or does it merely present the search engine optimisation industr with a convenient 'get-out clause' when things don't go according to plan?

Why do Search Engines keep moving the goalposts?

It pays to remember that ever since the internet turned from the world's most comprehensive reference library into its most potent marketing tool, the major search engines have been plagued by those elements of the web marketing industries willing to employ any and all means to fool systems into delivering the results they want, rather than those most relevant to any given search.

One perfect example of this practice is provided by the recent "Miserable Failure" case, whereby a search for the key phrase "miserable failure" on Google will return the biography of US President George W Bush as the top result.
Although it exploits Google's algorithm for comical rather than commercial reasons, this case has highlighted certain weaknesses in the way Google prioritises its results, since it has clearly been driven into the top spot by artificial rather than natural means.

Consequently, the major search providers will continuously change and update their search algorithms to combat irrelevant or downright incorrect results being shown to their visitors.

Algorithm Changes are not the enemy of Ethical SEO

Ultimately, the only ones lamenting the latest changes are likely to be unethical operators 'sneaking' sites into the search engine rankings by dubious means.
The fact is that search engine algorithm changes actually aid and encourage ethical SEO methods, whilst simultaneously blocking the efforts of those sites trying to gain an unfair advantage over their peers.

As an experienced Search Engine Optimisation company in Cyprus and the UK, we actively welcome the major search provider's efforts to provide a level playing field where each site is judged according to individual merit rather than the efforts of those attempting to circumvent the system.
Furthermore, since our methods are based on the guidelines issued by Google, MSN and Yahoo as well as the World Wide Web Consortium, our clients are secure in the knowledge that the next major paradigm shift in search engine technology is not likely to put an end to the profitability of their web site.

For a free consultation regarding any aspect of our Search Engine Optimisation services, please click here to contact us.