Search Engine Marketing in cyprus and the UK

Many online business owners develop an active interest in SEM

After launching their first web site and watching its (often disappointing) progress with search engines, many online business owners in Cyprus and the UK develop an active interest for the many subtle nuances of search engine marketing.
Learning about SEM happens in phases

1. The ‘Launch Phase’
   This happens within a short time of your site actually being finished and launched onto the internet.
   Everything is functional and the overall look is just as you specified.
   After signing off the project and paying your web designer you sit at your desk and begin to wonder.
   
   ”What happens next?”
   ”How will people find my site in the first place?”
   
   When questioned about these matters, your web designer makes some vague comments about search engines and points you at your site’s master control panel where you find an option to ‘automatically’ submit your site to a wide variety of search providers.
   You tick the applicable boxes (usually all of them) and click the submit button, feeling pleased about having accomplished the task of search engine marketing.
2. The “Meta Phase”
   Over the course of the next few days you consistently check your site’s hit counter and find that visitor traffic is still conspicuous by its absence. After talking to a few people an authoritative friend informs you that everything will be fine if you just add some keyword Meta Tags to your site which search engines will use to classify its topic.
   Although he’s not too specific, this seems like a logical thing to do, so you do a little bit of research online and find an automatic tag generator.
   With a simple copy/paste action you place the automatically generated information into your site, revisit your master control panel and hit the ‘Submit to Search Engines’ button again feeling equally pleased since you have now mastered ‘advanced search engine marketing’.
3. The “Waiting Phase”
   This phase may last anything from a few days to several months and involves patiently waiting for visitor traffic to improve.
4. The “I’m tired of waiting Phase”
   After some time your patience runs out and you decide to contact your web designer with a few well chosen questions.
   The response you receive is: “You were after high search engine rankings? That’s not part of my skill set I’m afraid and frankly quite impossible to achieve given the millions of sites jostling for positions.”
5. The “Depressive Phase”
   You sit at your desk and ponder the large quantities of money spent on an apparently useless site in a rather downcast manner.
   Eventually deciding that your web designer may not be the world’s greatest authority on search engine marketing, you take his comments regarding the impossibility of the task with a pinch of salt and conduct further research.
   Visiting Google (because it’s the world’s most popular search engine) you search for “How do I submit my site to search engines?” and “Correct Meta Tags”, thinking you may have made an error along the way somewhere.
   The result is surprising because you find a large number of articles and sites referring to something called SEO or Search Engine Optimisation; articles which you read with great interest.

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