High Search Engine Placements

Top 20 results are integral to the success of your business

Your site’s search engine placements are dependant on your SEO Company’s level of competence and ability to deliver a product capable of outshining your competitors.
Furthermore, it should be realised that there other search providers aside from Google and that these should not be ignored if you are after optimal results for your business.

In the race for top positions only the fittest survive

From a purely business point of view, some 95% of sales conversions are made by the top twenty listings for any particular key-phrase.

For example, the search-term Used Computers will return roughly 541,000,000 results from the Google index; a staggering figure.
If your site is engaged in the sale of used computers, your SEO Company faces a momentous task to attain a top twenty listing, since this is one of the most fiercely contested industries on the web.

By contrast, the term Plumbers in Larnaca will return a mere 482 results, thus making it far easier to achieve high search engine placements for this key-phrase.
And yet, the vast bulk of search engine optimisers will charge identical fees for the promotion of both phrases without considering the fundamental differences in approach and effort required for success or even the fact that there are other search engines besides Google.

The search engine market share myth

Many SEO Companies tell their clients that Google holds an 80% share of the global search market.
Whilst there can be no denying that Google is in fact the big player in this field, these figures are somewhat exaggerated.

According to an independent online search activity study carried out during the early part of 2006, 42.7% of global searches were conducted through Google, with Yahoo being responsible for 28% and MSN in third place with a share of 13.2%.
Therefore, whilst quality search engine placements with Google may be integral to your site’s success, ignoring Yahoo, MSN and to a certain degree even AOL and ASK will severely restrict the potential customer visibility of your business.

Fair is fair; the need for a level playing field

As you can see, successful search engine placements do not rely on any one search provider nor a single one-size-fits-all promotion strategy since certain keywords and phrases are undoubtedly more difficult to promote than others.

Any search engine optimiser who quotes you a single “blanket price” without first assessing your company’s needs or indeed gauging the effort required to achieve high rankings for your chosen search terms is not likely to achieve any degree of success since search engine optimisation requires a great deal of knowledge and dedication to attain satisfactory results.

After all, why should a plumber in Larnaca with a limited target audience and a set of low-competition search terms be forced to pay identical SEO fees to a Cyprus hardware retailer in the fiercely contested used computer market?
As a client, you need your search engine optimisation company to be not only competent and ethical, but also fair in their approach to your individual needs.

SEO Technology’s staff benefits from an in-depth knowledge of the SEO industry and our unique approach allows us to tailor our services to your company’s individual requirements rather than merely offering a set number of search engine placement packages.
For further information about this or any of our other services, please contact us.