What is SEO?
A short explanation of search engine optimisation both past and present
Whilst not so many years ago,
search engine optimisation was the home territory of dubious online casino sites and the ever popular 'adult sector', the
SEO industry of today has matured along with its clientele.
In the past, success was determined by sheer visitor numbers And consequently, any means an SEO company could employ to get visitors (often unsuspecting individuals searching for something entirely unrelated) to their client's sites were acceptable.
But of course, surfers looking for computer hardware or antique china are seldom in the market for 'marriage improvement medications', and so the number of complaints to the major search engines concerning the quality and relevance of their results grew at an alarming rate.
As some search providers chose to ignore the growing number of disgruntled users and continued to rely on their 'existing popularity', this section of internet history heralded the emergence of a new breed of search engine, more dedicated to the quality of results than previous search providers had been.
The most notable of these without a doubt is Google, which devoted an extraordinary amount of research and development to the relevance aspect of its search results and the weeding out of unethical operators in the
search engine optimisation sector, thus quickly gaining a reputation as the most reliable search provider on the web.
Since those days,
ethical SEO has evolved to become a recognised and valued service within the commercial internet sector.
The emphasis here has to be put on the word 'ethical' since now, as then, there are still unethical individuals and companies attempting to fool search algorithms and obtain rankings by dubious means, thus creating a need for continued
search engine algorithm changes to counter these methods.
So what is SEO then, if not a collection of shady tactics? The
ethical search engine experts of today still strive to obtain high rankings for their client’s sites, but will do so without resorting to the ‘Black Hat SEO’ methods utilised by their predecessors.
Instead of working against the search engines, principled search engine optimisers will adhere to the guidelines set down by the major providers (
Google,
MSN &
Yahoo) and the
World Wide Web Consortium, thus obtaining genuine rankings for their clients, rather than semi-relevant listings which will disappear with the next major algorithm change.
You may wish to find out more about ethical search engine optimisation; to do so, please visit our ‘
SEO Code of Conduct’ section
Indeed, an ethical SEO professional will never employ any methodology which may ultimately result in their client’s site being penalised or, worse still, banned from the indexes altogether.
Similarly, they need to benefit from in-depth knowledge of the industry’s rules and guidelines and adhere to these rather than attempting to stay one jump in front of algorithm changes.
Ethical search engine optimisation then, is a collection of methods designed to boost the natural rankings of client sites by working within the search engine’s specified guidelines.
This type of
SEO will always strive to physically improve the quality of their client’s sites rather than to try and fool the search engines into delivering false rankings for an inferior product.
SEO Technology’s methods were developed through long-term experience and an in-depth knowledge of search engine marketing.
Our methodologies are never anything less than 100% ethical and are designed to produce the best possible results for all our clients, both in Cyprus and the United Kingdom.
Contact us for further information or a free consultation.
